Let’s Do This

COPYWRITING:

Press releases about product or company news, charitable efforts your company has made, interesting programs your business is involved in, a unique job you accomplished and more. Publications are always looking for short news content to run online in their daily news and digital newsletters.

Feature articles are a great way to draw attention to your company and products in an unbiased way through industry publications and online sites or newsletters. Let me work with your expert and ghost write a technical, how-to or trend article under his or her byline and bio and watch it grab your industry’s attention. I have longstanding, great relationships with the decorated apparel industry’s editors and know they always are looking for good, neutral content. There’s a way to write around mentioning your product and you still become the expert. Interest in what your firm has to offer is piqued by having an industry-wide educational presence.

Website content is crucial to getting your company noticed in today’s competitive online environment. Don’t get caught up in just presenting the facts…use fun verbiage to describe products and make your home, about and contact pages conversational and inviting to the visitor.

Blogs are an important part of your company’s message and image. Blogs should be conversational in nature, can be about anything but should remain lighthearted and lively, even if educational in nature. If you’ve got an expert on staff who knows a process or product and you’d like to convey that information to your customers but the expert isn’t a writer or doesn’t have time, count me in. I’ll ghost write under his or her byline, giving credibility to your staff and legitimacy to your company.

Sales emails sometimes can be tricky to get your message across in a sleek, yet simple and short manner. Let me help you with promoting your latest sale item by developing a clean and effective message that is designed in html format for a professional look.

ONLINE:

Webcasts/Podcasts are the buzz in today’s content-hungry, online world.

And they aren’t going away. I’m super comfy in front of the camera and can effectively moderate your webcast or podcast if you have multiple guests and need a neutral host to keep the conversation flowing. My long-standing industry reputation helps garner attention as I’m well-known in the marketplace and can bring attention to your viewership.

Social Media…dare I even try to stress how important it is to have an influential social media presence? Seems obvious, right? But since awesome and often posting takes time, it is something that’s easily forgotten as the day gets away from you. To really be effective, you need to post at least once a day, and it shouldn’t just be about products or sales news. Let me help you engage your audience with fun, personal posts in addition to the business at hand that you need to get across. Videos, images, links to blogs, short technical tips, interesting yet unrelated factoids just to brighten someone’s day…there’s lots of interesting ways to keep followers coming back. But consistency is the key to success. Let me work with you and take it off your employees’ task list and manage posting for you.